Our New Accidental Color Scheme

There comes a time in the early life of every startup when they want to go big. For Everlater, that day was May 23rd. The Event: Iron Horse Classic. The hook: show off our startup, design skills, and cycling prowess in one fell swoop.

How? Brand spanking new custom kits straight from the long booty shores of Italy. The new outfits arrived roughly 48 hours before the event and like a group of greedy children at Christmas, we tore into the box and gazed upon our new outfits:

(Left to Right: Nathaniel, our friend Nathan, Nathaniel)

Lavender?!?

Secure enough in our masculinity to wear kits representing our future custom white-labeled site http://lady.everlater.com, we rode on with pride. Rumor has it that the group of riders who broke from the pack to stage a competitive push (in what is otherwise a friendly ride) were led by Natty himself. Not until the very last stretch did he graciously let others pass and share in his glory.

The corrected colors should be in our hands soon.

As for the misprints…anyone have any spare blue ink laying around?